Facebook Starts Testing Creator Ads In Stories As Apple Ad Tracking Transparency Feature Looms
Facebook is out today with a big move for its Stories feature – ads for creators. While the platform is kicking off the new ad placements with a “very small” test, it’s hoping to expand it quickly and this could also mean Instagram Stories gets the same treatment before long. Facebook has pushed hard against Apple’s upcoming ad tracking transparency feature that’s set to launch in “early spring.” As it expects to see ad losses from not having the same level of personal data from users in the near future, Facebook is working on alternative ways to let creators and advertisers monetize audiences with ad stickers for Stories (via The Verge)....